Printing Part 3: Online vs Local Printers

As online printers become increasingly prevalent, and finding an online printer is often easier than finding a trusted local print shop, sometimes people wonder whether or not it’s even worth looking into local printers. Let’s put this debate to rest.

It’s my opinion that it’s often better to use a local printer when you can, even though it’s sometimes the more expensive option. Here’s why:

You can build a relationship with local printers, which means they’ll take the time to understand your needs and do your job right. Local printers will also allow smaller print jobs than some online printers, which sometimes require a large minimum order. You also don’t have to worry that your print job will be ruined during shipping, since many local printers deliver (or only require a short shipment) or you can simply pick it up.

Another benefit of local printers is that you can sample the proofs of the print job in person to make sure they’re just right before proceeding (and check out paper samples while you’re at it), which is impossible with online printers.

There are exceptions, of course. Some online printers will do a great job for you. I’d advise that you at least talk to a company representative about your project or use a company with whom you already have a good relationship before moving forward.

Printing Part 2: Choose the right paper

There are a myriad of paper choices and way too much to discuss here. But let’s consider a few basics you’ll need to know to make the printing process easier:

First, don’t choose a paper your print shop would have to special order from the mill. Even though the paper might be super nice, it can easily double printing costs. And chances are your printer will have something close.

Second, don’t choose a paper that is too thick or thin. This is especially true for brochures or other items you might be shipping to customers. Paper that is overly thick may get caught in the letter sorting machines, and thin paper will of course tear easily.

Third, make sure it will yield a good printed product. You’ll have a choice from a gloss finish or a matte finish. An uncoated, matte stock will give you a more flat, dull look, while a gloss finish will look glossy.

Forth, be original & creative within reason. Depending on what you’re printing, it can be helpful to use a paper that has a different texture or weight. But be careful not to go too far, or it may cause more headaches than it’s worth.

As you consider your options, talk to your designer and printer about what you are using your materials for and what you want to accomplish. They will both be able to help you make the right choice.