Another part of creating a high quality style guide is to establish the color palette. This may seem like a no-brainer, but it’s good to have documented rules on color usage in place for all employees.
To understand the importance of keeping colors consistent, think about your favorite sports team. Immediately, their colors come to mind. L.A. Lakers: Yellow & Purple. NY Yankees: Navy & White, and so on. Consistent messaging is key to creating a brand, and you need to convey that with consistent use of your colors.
Most style guides use PANTONE color standards as a guidepost. In this system, every color imaginable is assigned it’s own code. Your company, for example, may use PANTONE 584 U as a primary color, which is a shade yellow. You’ll want to include a sample of the color and it’s code in your style guide. Most printers are also set up to recognize PANTONE colors so you can be sure the colors will be right.
Most design software allows you to design your logos etc. using PANTONE colors so you can be sure you’re always using the same exact color.
For your style guide, choose one or two primary colors, which will be your main brand colors. Then select a few (3-5) secondary colors. These may be colors in your logo or colors you feel accent your logo well. It’s also a good idea to have a few tertiary colors in mind as well, so when you design your website, brochures, packaging etc, you’ll already know what colors look nice with your logo.
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Posted by: Web Design Template | November 19, 2009 at 07:32 AM