Keep Your Logo Simple

Simple logo designs are king. Simple logos are more memorable, they are easier to reproduce, and they more often stand the test of time.

I work with clients every day who want to add “a little something extra” to a clean, crisp logo design. One sports company I worked with, for example, wanted to add a basketball, a soccer ball, a baseball bat, and many other sports related images to their logo. The end result was a cluttery mess that no one could make sense of or remember. Contrast that with Nike’s logo: a simple swoosh. No golf clubs, sneakers, skateboards, or footballs are needed, and you still think ‘sports’ when you see the swoosh.

Another great example of a clean logo is Hello Design. The logo is no more than the word “hello” written in lower case with a semi-circle line underneath that looks like a smile. It’s memorable, clean and fresh.

Mobil Oil uses no icon at all, just the word “Mobil” in a clean font. The ‘O’ is red and the other letters are blue. It’s a logo you’ll always remember, even when you’re speeding down the highway at 80 mph.

USA Network also recently updated their logo. The new design cleverly uses negative space between the ‘U’ and ‘A’ to form an ‘S’ shape. It’s an interesting logo to look at, and again, it will be easy to recall.

Simple, clean logos will stand out and stand the test of time. Make that a priority in your design.

Comments

[artbitz]

Absolutely right, though sometimes it's hard to convince a client that "clean and simple" is giving them the same bang for the buck as the logo with every sports ball included. That seems to be the mindset of alot of clients I run across.

[pgeocz mzgupnbj]

drqfyczt emhcf lphusky hfpr hwdncvlpj havulje qryd