Occasionally business owners will add legal terms like Inc., Corp. and LLC to their logos because they want to look official, or because they believe it’s required by law. It isn’t. And it doesn’t make a company look bigger or more official. It just makes the logo harder to read and remember.
Have you ever seen the following logos: Nike Inc., Dell Corp., or Target, LLC? That’s just not how customers think about businesses. Chances are, when you see logos that include terms like Inc., they belong to very small businesses.
Same goes for taglines. Your tagline is an important part of your marketing message. Use it in your yellow pages ad. Use it on hand-outs, flyers, and brochures. You can even print it above or below your logo. But don’t make it part of your official logo artwork.
Note: When I mention legal designations above, I am not talking about trademark symbols like TM and ®. These are not only appropriate for your logo, but will help you protect your intellectual property.
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