Your logo (and every other design project you undertake) represents you and your business. And just like you, it should have a personality. The right font can do more to communicate your personality than any other element in your logo. So when you choose a font, here are a few things to keep in mind:
1. Be original (or at least not boring). Times New Roman and Ariel are great fonts for word processing, but they won’t do much to help you stand out. There are literally thousands of fonts to choose from ranging from impactful, block lettering to elegant scripts. Choose a font that conveys the values your business stands for.
2. Make sure the font you choose is readable on business cards as well as billboards. Some fonts are a little too fancy for their own good. If the type you choose is too difficult to read, your logo will disappear into the mass of thousands of un-noticed logos your customers ignore every day.
3. Don’t get too trendy. Avoid the temptation to be hip or you may find yourself with a dated logo a few years from now. (Unless of course your business is built on being hip, like say a night club, then a trendy font may be just what you need.)
4. Do some research. Before you meet with your designer, you may want to identify a few fonts you think will appeal to your customers. A simple Google search will turn up dozens of websites that sell and talk about fonts, like fonts.com and typographi.com. The more you know, the better your font decision will be.
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